#Kate spade mug life of the party update#

вЂњ lives in a ten-floor walkup, but has champagne glasses. The first step for the company was defining its DNA and target consumer, on which they worked with brand development agency Red Scout. вЂњToday, we see a path, maybe between now and the end of 2016, to become a $2 billion brand in terms of retail footprint,вЂќ added Leavitt. And we sat round and went вЂYeah we could be a billion dollar brand, ok!вЂќ sitting at a table during the recession, trying to work out where we were going to go and what we were going to do. When Leavitt joined the company he and Deborah Lloyd, chief creative officer and president of Kate Spade New York, shared a belief that, as Lloyd put it, вЂњthe brandвЂ™s DNA was so much bigger than what was being done. 'We inherited a brand with great DNA and this rich heritage that had kind of just fallen off the radar, become a bit sleepy shall we say.' ' the guidance we have given is in the neighbourhood of $750 million to end this year,' said Craig Leavitt, who took the reins as chief executive of Kate Spade New York in 2008. What Liz Claiborne didnвЂ™t predict was that growth of existing lines of business was only the beginning and that, less than a decade later, Kate Spade would financially underpin Fifth & Pacific, the surviving vestige of the now defunct Liz Claiborne.ДЇive years ago, the Kate Spade business achieved $126 million in net sales. Liz ClaiborneвЂ™s motivation to buy was clear: вЂњWe feel there are substantial growth prospects,вЂќ Trudy Sullivan, president of Liz Claiborne Inc, said at the time, noting the opportunity вЂњin both domestic and international wholesale accounts, as we optimise the penetration in upscale department and specialty stores.вЂќ In 2006, the brandвЂ™s eponymous founder elected to sell the company to Liz Claiborne Inc, now Fifth & Pacific. In 2005, the brand, which then operated 19 retail stores and four outlets, recorded only $84 million dollars in net sales. As the decade continued, Kate Spade, once one of the most visible American accessories brands, headed inexorably towards the ignominy of irrelevance. Founded in 1993 by designer Kate Spade, the company produced practical and comparatively affordable handbags, which possessed significant cachet thanks to its positioning in the fashion press as an 'iconic American brand.'Д«ut by the turn of the new millennium, the companyвЂ™s initial momentum proved difficult to sustain.

#Kate spade mug life of the party update#

Browse through THE ICONICвЂ™s selection of Kate Spade lifestyle products, from slogan-embossed bracelets to elegant watches and stylish shades and update your accessories collection today.NEW YORK, United States - In the mid-to-late 1990s, women in New York seemed to fall into two camps: those carrying Kate Spade's chic, black nylon bags and those desperate to do so.

Kate SpadeвЂ™s spirited approach, commitment to curiosity and passion for sharing the brandвЂ™s colourful world is what led the brand to become what it is today. Deborah Lloyd was assigned as president and chief creative officer, broadening the line to include jewellery, bedding, legwear and fragrances.ДЄs the label grows into a global lifestyle brand, Kate SpadeвЂ™s exuberant approach to the everyday is evident in each and every design, from jewellery to shoes, stationary to fragrances, bedding to gifts. In 2007 Spade turned the reins to design house Kate Spade & Company (formerly known as Liz Claiborne, inc.). The brandвЂ™s first store in New York City opened in 1996, and as the company grew so did its graphic approach and trademark wit thatвЂ™s now synonymous with the namesake label. Founded in 1993 when Kate Brosnahan Spade, a former accessories editor set out to find the perfect handbag, Kate Spade combines sleek, utilitarian shapes with bold colour palettes for a fresh, modern sensibility.